Search engines may automatically generate a snippet, but if that description doesn’t do a good job conveying what your content is about, people will ignore it and choose another website. We found that pages with a meta description had a 5.8% higher CTR compared to pages without a description.” “Writing unique meta descriptions for each page can increase your site’s organic CTR. Meta descriptions positively impact CTR (Image source: )Īccording to Backlinko, unique meta descriptions have a major impact on CTR: What made you pick a certain link? It was probably the title, the description, or both that convinced you. Think about the last time you Googled something. What meta descriptions do impact is click-through rate (CTR), or how many people decide to click on your site. It’s the keywords found naturally in your content that are important for SEO. Meta descriptions actually don’t have a direct effect on your SEO ranking, yet Google still advises to create unique ones for each page of your site. But you could be missing out on a chance to convince people to click on the link with a targeted snippet customized to earn conversions. If you don’t write your own meta description, Google will generate one for you by pulling content from the page. In fact, they can now extract a title and meta description automatically, and figure out a page’s topic without you having to manually define keywords. Google’s crawlers are better than they once were. In this example, you can also see sitelinks: Example of sitelinks The meta description is meant to inform them about the content and purpose of a webpage so they can decide whether to click on it or not. Users see a page’s meta description below the title in the search results. That’s why a meta description is so important. ![]() You have to tell it using different elements such as sitemaps, schema markup, and meta tags, just to name a few. We also try to be at that level with our SaaS tool support.īut since this program is just, well, a program, it doesn’t automatically know what your site is about. ![]() Kinsta spoiled me so bad that I demand that level of service from every provider now.
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